MX1 Enthusiast Event



April 9-11, 2021 in Greenville, SC | Registration Now Open!

The BMW Car Club of America is excited to announce a brand-new event—MX1 Enthusiast Weekend, presented by Michelin—which is set to take place April 9-11, 2021 at the world center of all things BMW in upstate South Carolina. An awesome lineup of fun social and driving activities are scheduled at the BMW Performance Center, the BMW CCA Headquarters, and the BMW CCA Foundation Museum in Greer, South Carolina.

MX1 will celebrate everything BMW with a special highlight on M models and X vehicles with the 1 representing 1 community, 1 enthusiast club, and 1 weekend. MX1 will bring the entire BMW community together for a new tradition and provide something we can all look forward to.


Caravans to MX1

Drive with fellow enthusiasts to MX1! A number of caravans are being organized by the M and X Chapters with North, South, and Midwest routes. More info here.


9 a.m. to 4 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

This additional presentation of the BMW CCA Foundation’s exhibit has been added to meet demand.

Please register here in advance.

4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center

The weekend will kickoff on Friday, April 9, with an exclusive after-hours driving event at the BMW Performance Center from 4:30 p.m. to 8 p.m. This event will give participants the chance to sample several current BMW M and X Series models between five different driving stations. The stations include the “rat race” (where two M cars compete against each other on a skid pad), a timed event for friendly competition, off-road driving in a BMW X3 or X5, and driving an M car around the handling course. Finally, buckle up in the passenger seat for a high-speed hot lap as Performance Center instructors drift around the track.


9 a.m. to 2 p.m.
Caffeine & Gasoline® (Cars & Coffee)
at the BMW CCA Headquarters

On Saturday, the MX1 weekend continues with Caffeine & Gasoline® sponsored by Griot’s Garage at the BMW CCA National Headquarters from 9 a.m. to 2 p.m. All members are invited to park their BMWs on the twenty-acre campus and lawn surrounding the lake for a huge all-BMW gathering. During the cars and coffee style event, we will celebrate the launch of the BMW CCA’s new M and X chapters, host car care demos from Griot’s Garage, and introduce special guests from BMW of North America. In addition, attendees will have the chance to shop at the newly-expanded BMW CCA Lifestyle store and see some rare BMW models up close in the headquarters garage.

Roll Up Your Sleeves and Donate Blood! There will be an onsite blood drive and donors will receive $20 gift cards! Get more info and make your appointment here.

10 a.m. to 4 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

Following Caffeine & Gasoline®, MX1 participants are invited to visit the BMW CCA Foundation Museum’s exhibit, GENESIS: BMW From the Beginning, Presented by The Werk Shop. The exhibit features 24 BMW cars and motorcycles from 1927 to 1965. It’s the most comprehensive gathering of pre-war and early post-war BMWs ever assembled in the US, and it tells the story of BMW from its founding as an aircraft engine manufacturer to the arrival of the New Class sedans in 1960. Admission is $12 for adults; $6 for ages 6-17. To protect our visitors, a limited number of people are admitted at any one time in fifteen-minute intervals. Please register here in advance.

4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center

This additional session of the Exclusive After Hours Driving Event at the BMW Performance Center has been added to meet demand. The Friday session sold out in under 12 hours! 


8 a.m. to 5 p.m.
M Chapter Club Day
at BMW Performance Center

The new M Chapter will host its first driving event at the BMW Performance Center in Greer, SC, as part of MX1 Enthusiast Weekend! This school is a special program designed by the Performance Center staff specifically for the club. The focus of the school is on improving your driving skills and having fun through a combination of driving exercises, classroom instruction, and competitive events.

As always, the Performance Center provides current model M cars, instructors, gas, tires, lunch, and a first-class facility for a fun-filled day at the track—just show up ready to drive! The day is divided into morning and afternoon sessions which mix skill exercises and competitive events, including skid pad wet/dry courses, braking and handling practice, autocross and more. No helmets or previous driving school experience are required. All skill levels are welcome and encouraged to attend.

Click here for more info and to register for the M Club Day. Please Note: The M Club Day is a separate registration page from the main MX1 registration.



All members are invited to attend. The basic registration fee for the event is only $25 per member and includes an event t-shirt and parking at Caffeine & Gasoline® (cars and coffee). The exclusive after hours driving event at the BMW Performance Center is available for only $99 per member and the BMW CCA Foundation Museum event is $12 per adult, $6 for ages 6-17.

Please Note: If you’re already registered and need to modify your event selection, please email

Event t-shirt included with $25 basic registration fee.



For more information, email us at


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