The BMW Car Club of America has announced the postponement of this year’s MX1 Enthusiast Weekend, presented by Michelin, scheduled for August 14–15, 2020 in Greer, South Carolina. The BMW CCA is committed to ensuring the safety and well-being of our members, chapter leaders, board, staff, and guests, therefore, the event has been rescheduled for April 9–10, 2021.

If you are already registered for MX1, and don’t have a reservation at the Marriott, then you don’t need to do anything. You’re all set to attend MX1, as we’ll hold your spot and registration. If you can’t make it on April 9–10, you can cancel your registration for a full refund.

To modify or cancel your registration please follow the instructions in your registration confirmation email. You can also use the register now link below to make modifications. If you don’t have your confirmation number, you can request it and it will be automatically sent to you.

If you have reservations in the BMW CCA room block at the Marriott, you will receive an email later this week about how to modify or cancel your reservation. The Marriott is going to honor the same rate in April and they are updating their system for rebooking this week.

MX1 Enthusiast Event

BMW CAR CLUB OF AMERICA

MX1 ENTHUSIAST WEEKEND

April 9-10, 2021 in Greenville, SC | Registration Now Open!

The BMW Car Club of America is excited to announce a brand-new event—MX1 Enthusiast Weekend, presented by Michelin—which is set to take place April 9-10, 2021 at the world center of all things BMW in upstate South Carolina. An awesome lineup of fun social and driving activities are scheduled at the BMW Performance Center, the BMW CCA Headquarters, and the BMW CCA Foundation Museum in Greer, South Carolina.

MX1 will celebrate everything BMW with a special highlight on M models and X vehicles with the 1 representing 1 community, 1 enthusiast club, and 1 weekend. MX1 will bring the entire BMW community together for a new tradition and provide something we can all look forward to. This will be perhaps the first large-scale BMW event post-coronavirus stay-at-home orders.

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SCHEDULE & INFO

FRIDAY, APRIL 9

12 p.m. to 5 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

This additional presentation of the BMW CCA Foundation’s new exhibit has been added to meet demand.

4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center

The weekend will kickoff on Friday, August 14, with an exclusive after-hours driving event at the BMW Performance Center from 4:30 p.m. to 8 p.m. This event will give participants the chance to sample several current BMW M and X Series models between five different driving stations. The stations include the “rat race” (where two M cars compete against each other on a skid pad), a timed event for friendly competition, off-road driving in a BMW X3 or X5, and driving an M car around the handling course. Finally, buckle up in the passenger seat for a high-speed hot lap as Performance Center instructors drift around the track.

SATURDAY, APRIL 10

9 a.m. to 2 p.m.
Cars & Coffee
at the BMW CCA Headquarters

On Saturday, the MX1 weekend continues with Cars & Coffee at the BMW CCA National Headquarters from 9 a.m. to 2 p.m. All members are invited to park their BMWs on the twenty-acre campus and lawn surrounding the lake for a huge all-BMW gathering. During the Cars & Coffee, we will celebrate the launch of the BMW CCA’s new M and X chapters, host tech talks from our sponsors, and introduce special guests from BMW of North America. In addition, attendees will have the chance to shop at the newly-expanded BMW CCA Lifestyle store and see this year’s amazing raffle cars up close in the headquarters garage.

Registrations have been pouring in and less than a third of the 200 parking spaces at our Cars & Coffee remain available.

SATURDAY, APRIL 10

12 p.m. to 5 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

Following the Cars & Coffee, MX1 participants are invited to a special presentation of the BMW CCA Foundation’s new exhibit, GENESIS: BMW From the Beginning, Presented by The Werk Shop. The exhibit features 23 BMW cars and motorcycles from 1927 to 1965. Along with the exhibit, the BMW CCA Foundation will have guest speakers including Roundel columnist Jackie Jouret, giveaways, and a complimentary collectible for every guest. The Foundation will be open from 12 noon to 5 p.m. on Saturday, possibly later depending on attendance and interest.

4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center

This additional session of the Exclusive After Hours Driving Event at the BMW Performance Center has been added to meet demand. The Friday session sold out in under 12 hours! 

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SPONSORS

  • sponsor logo_0000_Layer 4
  • sponsor logo_0002_Layer 2
  • PerfCenterMx1-2
  • HagertyMX1-2
  • GriotgarageMx1
  • BMWCCAMX1
  • FoundationMx1-2
  • WerkShopMx1

REGISTRATION

All members are invited to attend. The basic registration fee for the event is only $25 per member and includes an event t-shirt and parking at the Cars & Coffee. The exclusive after hours driving event at the BMW Performance Center is available for only $99 per member and the BMW CCA Foundation museum event is $30 per person.

Please Note: If you’re already registered and need to modify your event selection, please email sschlossman@bmwcca.org.

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Event t-shirt included with $25 basic registration fee.

MAP

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CONTACT INFORMATION

For more information, email us at questions@bmwcca.org

 

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